BYCS: Making the City Better by Cycling

BYCS is making the shift from car-centric to human-centric cities possible through acting as a catalyst for breakthrough solutions around cycling. We create and accelerate ideas, kick start collaborations, and launch global innovations and programs. We have an ambitious goal – for 50% of all city trips to be by bike by 2030. We call this ‘50 by 30’ and we believe it will lead to fundamentally healthier, happier and more prosperous cities. Cycling is more than transportation. It is transformation. In all our work, we never stop asking: ‘Where can the bicycle take us?’

Amsterdam has shown how we can make cities more livable when we put the bicycle first.

Lee Feldman, co-founder of BYCS: “Amsterdam has shown how we can make cities more livable when we put the bicycle first. It facilitates a change in how we think and move, that improves so many aspects of our lives, from physical and mental health to clean air and family-friendly neighbourhoods. The bicycle is a vehicle for literally transforming the way we live our lives. Architects, urban planners, designers, futurists, system disruptors, and so many others all have great ideas about how the built environment influences greater ridership in cities, and by celebrating and showcasing it we can encourage and inspire even more powerful ideas for the future.”